by Mfon Akpan | Mar 1, 2020 | Uncategorized
In light of rapid technology advances and budget declines, the Navy is exploring innovative training solutions though initiatives such as Sailor 2025 and High Velocity Learning, which call for more hands-on, learner-centric training. Consistent with these initiatives,...
by Mfon Akpan | Feb 1, 2020 | Uncategorized
Serious games offer a promising technology for training complex skills. But there are few implementation guidelines and even fewer empirical studies that unequivocally demonstrate a benefit of game-based training over conventional alternatives. To address the first...
by Mfon Akpan | Jan 1, 2020 | Uncategorized
With all the hype about online shopping and digital retailing, it is hard to imagine brickand-mortar stores as essential to retailers’ ultimate success. But Nadia Shouraboura, Founder & CEO of Hointer, Inc., believes they are. Read full document
by Mfon Akpan | Dec 1, 2019 | Uncategorized
Often, our fielded training systems emphasize media for imparting facts, rules, and procedures, followed by simulations or live events where trainees are expected to apply that knowledge. Seemingly missing from this sequence, however, is any support for acquiring the...
by Mfon Akpan | Nov 1, 2019 | Uncategorized
For decades, marketers have relied on the Intent to Buy rating scale to assess customer purchase behavior when presented with a product or in-store concept. The Intent to Buy question is just one part of the traditional survey used by researchers, and focuses on what...
by Mfon Akpan | Oct 1, 2019 | Uncategorized
Did you know that in the alcohol and spirits category, 40 percent of U.S. consumers who buy alcoholic beverages haven’t decided what they’re going to purchase when they walk into the store? Twenty-one percent end up changing their mind in store, and 50% of those who...
