Optimizing the Shopper Experience

With all the hype about online shopping and digital retailing, it is hard to imagine brickand-mortar stores as essential to retailers’ ultimate success. But Nadia Shouraboura, Founder & CEO of Hointer, Inc., believes they are. Read full document

Going Beyond Purchase Intent with Virtual Reality

For decades, marketers have relied on the Intent to Buy rating scale to assess customer purchase behavior when presented with a product or in-store concept. The Intent to Buy question is just one part of the traditional survey used by researchers, and focuses on what...