by Mfon Akpan | Jan 1, 2020 | Uncategorized
With all the hype about online shopping and digital retailing, it is hard to imagine brickand-mortar stores as essential to retailers’ ultimate success. But Nadia Shouraboura, Founder & CEO of Hointer, Inc., believes they are. Read full document
by Mfon Akpan | Dec 1, 2019 | Uncategorized
Often, our fielded training systems emphasize media for imparting facts, rules, and procedures, followed by simulations or live events where trainees are expected to apply that knowledge. Seemingly missing from this sequence, however, is any support for acquiring the...
by Mfon Akpan | Nov 1, 2019 | Uncategorized
For decades, marketers have relied on the Intent to Buy rating scale to assess customer purchase behavior when presented with a product or in-store concept. The Intent to Buy question is just one part of the traditional survey used by researchers, and focuses on what...
by Mfon Akpan | Oct 1, 2019 | Uncategorized
Did you know that in the alcohol and spirits category, 40 percent of U.S. consumers who buy alcoholic beverages haven’t decided what they’re going to purchase when they walk into the store? Twenty-one percent end up changing their mind in store, and 50% of those who...
by Mfon Akpan | Sep 1, 2019 | Uncategorized
The purpose of integrating virtual simulations proof of concept into this training exercise was to demonstrate the value of virtual devices for providing training to both the primary (battlestaff) and secondary (supporting units) training audiences in addition to the...
